A short, honest exercise

Clarity

The Eternal Golden Circle & Stewardship StoryBrand

"Write the vision; make it plain on tablets, so he may run who reads it." — Habakkuk 2:2

Let's name the center of your business, then the story it serves. There are no wrong answers — a few honest sentences in each box is plenty. Your responses save as you type, and land with the theFORGE team when you send them.

First, who are we walking with?

Your name *

Business name *

Email *

Phone optional

The Eternal Golden Circle

Most businesses can tell you what they sell. Fewer name how they're set apart. The ones that endure have said out loud why they exist. Let's start at the center.

Why · Believe Why does your business exist — beyond making money?The calling underneath the work: for you, your family, your community. How · Behave How do you do it differently?The values, standards, and way of treating people that set you apart. What · Build What do you actually offer?The tangible products, services, and experience — the visible fruit of the calling.

The Stewardship StoryBrand

Here's the turn most owners miss: your business isn't the hero of the story — your customer is. You're the trusted guide who meets them, hands them a plan, and helps their story end well.

1The Hero — your customerWho is your core customer, and what do they really want when they come to you? 2The ProblemWhat problem do they carry — practical, emotional, and deeper? 3The Guide — youHow do you show both empathy ("we get you") and competence ("we know how")? Why should they trust you? 4The PlanThe simple steps a customer follows — from finding you, to first experience, to coming back. 5The Call to ActionWhat do you clearly invite them to do? The direct ask, and the softer next step. 6Avoiding FailureWhat's at stake if they don't choose you? What are they spared by coming to you? 7Success & TransformationHow is your customer — and your community — different because you served them well?

Where you are on the journey

A quick marker so theFORGE team knows where to meet you. Your coach may have set these already — adjust only if it helps.

theFORGE journey tag

Where are you with theFORGE?

Which best describes you?

Tier read optional — coach use

Anything else you want us to know?optional

AGTGA.

All Glory To God Always, by the power of the Holy Spirit, in the name of Jesus Christ.

✓

Received. Thank you.

Your clarity work is with the theFORGE team and archived to HQ. We'll carry it into the conversation — this is the beginning of the build.

AGTGA.